Elliot Jay Stocks is a designer, speaker, and author. He is the Creative Director of Adobe Typekit, co-founder of lifestyle magazine Lagom, founder of typography magazine 8 Faces, and an electronic musician.

The new eBay vs. physics

Posted on 09 December 2014 Comments

Article illustration for The new eBay vs. physics

The upper gradient on the new eBay’s gigantic ‘follow’ button (which, bizarrely, is rendered entirely as an image) looks like an inner shadow, and hence makes the entire button appears as if it’s pushed in — something you would expect from an active state, not pre-hit.

The meaning is then further confused by the drop shadow beneath the entire button, which gives the impression of the button floating above the surface — something that would be physically impossible if the button were depressed.

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